Welcome to the Value Chain Manitoba Website
The value chain concept, while relatively new to the Canadian Agriculture and Agri-food sectors, is generating interest due to proven success around the world. By linking production, processing and marketing activities to market demands, value chains provide a unique way to manage risk. The partnerships a value chain creates mean the risks and rewards are shared up and down the chain. This sharing of information allows for a quick response to consumer needs while keeping the value of the product high.
Value Chains = Consumer Trends + Market Opportunity
Download the VCMI Workshop Registration Form
Recent News
VCMI E-bulletin: February 2010: Understanding Category Management
February 5th, 2010
Approaching Retailers: What Routes, What Strategies
January 8th, 2010
VCMI E-bulletin: January 2010: Approaching Retailers: What Routes, What Strategies
January 6th, 2010
VCMI E-bulletin: January 2010: VCMI at Manitoba Ag Days
January 6th, 2010
Workshops and Events
Module 5: Understanding Category Management
February 18th, 2010
Time: 9:00 a.m. to 4:00 p.m.
Various rural video conference locations available.
Module 6: Product Development: Are You Market Ready?
March 18th, 2010
Time: 9:00 a.m. to 4:00 p.m.
Various rural video conference locations available.
