Welcome to the Value Chain Manitoba Website

The value chain concept, while relatively new to the Canadian Agriculture and Agri-food sectors, is generating interest due to proven success around the world. By linking production, processing and marketing activities to market demands, value chains provide a unique way to manage risk. The partnerships a value chain creates mean the risks and rewards are shared up and down the chain. This sharing of information allows for a quick response to consumer needs while keeping the value of the product high.

Value Chains = Consumer Trends + Market Opportunity

Download the VCMI Workshop Registration Form

Recent News

VCMI E-bulletin: February 2010: Understanding Category Management

February 5th, 2010

Approaching Retailers: What Routes, What Strategies

January 8th, 2010

VCMI E-bulletin: January 2010: Approaching Retailers: What Routes, What Strategies

January 6th, 2010

VCMI E-bulletin: January 2010: VCMI at Manitoba Ag Days

January 6th, 2010

Workshops and Events

Module 5: Understanding Category Management
February 18th, 2010
Time: 9:00 a.m. to 4:00 p.m.
Various rural video conference locations available.

Module 6: Product Development: Are You Market Ready?
March 18th, 2010
Time: 9:00 a.m. to 4:00 p.m.
Various rural video conference locations available.

 

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