Workshops
November VCMI Workshop: Module 3
Market Intelligence: Gathering & Planning for New Product Introductions
Module 3 will teach participants how to identify market opportunities and create successful “product positioning.”
Participants will:
- Learn how to develop a market intelligence profile by determining what information is relevant to design a product and get into a selected market
- Assess the value of using market intelligence gathering activities for a specific product category
- Identify cost-effective means, both basic and complex, to develop market intelligence
- Practice using new concepts and tools to develop and plan the introduction of new products
- Develop a market intelligence plan specific to their product
HOST SITE:
Urban GO Centre
Unit #13 – 59 Scurfield Blvd.
Winnipeg, MB
RURAL VIDEO CONFERENCE SITES:
Arborg: Arborg GO Centre
317 River Road
Arborg, MB R0C 0A0
Tel: 376.3300 Fax: 376.3311
Beausejour: Beausejour GO Centre
20 First Street South
Beausejour, MB R0E 0C0
Tel: 268.6094 Fax: 268.6060
Brandon: Brandon GO Centre
1129 Queens Avenue
Brandon, MB R7A 1L9
Tel: 726.6482
Dauphin: City Hall
100 Main Street South
Dauphin, MB R7N 1K3
Tel: 622.3229 Fax: 622.3290
Portage la Prairie: Community Futures White Horse Plains
56 Royal Road North
Portage la Prairie, MB R1N 1V1
Tel: 856.5000 Fax: 856.5006
Russell: Russell GO Centre
434 Main Street North
Russell, MB R0J 1W0
Tel: 773.5130
Somerset: Somerset GO Centre
279 Carlton Street
Somerset, MB R0G 2L0
Tel: 744.4050 Fax: 744.4060
Steinbach: Steinbach Immigrant Settlement Program
1 - 10 Chrysler Gate
Steinbach, MB R5G 1N4
Tel: 346.6600 Fax: 346.3638
Swan River: Swan Valley Enterprise Centre
120-6th Avenue North
Swan River, MB R0L 1Z0
Tel: 734.3417 Fax: 734.5271
Teulon: Teulon GO Centre
77 Main Street
Teulon, MB R0C 3B0
Tel: 886.2696 Fax: 886.3657
The Pas: Provincial Building Boardroom
Third Street and Ross Avenue
The Pas, MB R9A 1M4
Tel: 620.0656 Fax: 623.1839
