Workshops
Partnering & Collaboration: How to Approach Retailers
Approaching and developing positive and rewarding relationships with retailers is not an easy task. The differences between a new and first time supplier and a large scale retailer can be daunting in terms of size, commercial goals, objectives and priorities, and indeed the operating culture of each business.
At the same time, retailers are critical gatekeepers and essential links to the end consumer for the supplier’s product. Given the volume of stock keeping units (SKUs) that retailers carry, the time and attention that retailers have for individual suppliers is limited, to say the least.
Consequently, getting the attention and convincing the retailer that you have a product and marketing plan that will not only create but sustain consumer interest and, most importantly move product off the shelf is an absolutely critical step in developing your value chain. Perhaps most valuable to growing and developing your product is your ability to convince a retailer that it would be mutually beneficial if they chose to become strategic partners with you and your value chain partners.
The Module 4 Partnering and Collaboration: How to Approach Retailers workshop is designed to:
- Introduce you to the changing and emerging world of the retailer - their needs and emerging priorities.
- Assist you to develop an approach to retailers that is appropriate and consistent for your product and/or service.
- Identify your readiness for approaching a retailer - the gaps which exist in your product and/or your market development program.
- Provide you with the skills and capabilities for establishing a strategic alliance with your preferred retail partner.
Host Site:
Norquay Building, Room 913, 401 York Avenue, Winnipeg
Rural Video Conference Sites:
Manitoba Agriculture, Foods and Rural Initiatives (MAFRI) GO Office Video Conference Locations:
- Brandon: 1129 Queens Avenue
726.6482
- Carman: 65 - 3rd Street N.E.
745.5610
- Russell: 434 Main Street North
773.5130
- Souris: 130 – 1st Avenue West
483.2153
- Teulon: 77 Main Street
886.2696
- The Pas: Third Street and Ross Avenue
620.0656
- Winnipeg: Unit # 13 – 59 Scurfield Blvd.
945.4521 (if needed)
Other Video Conference Locations:
- St. Pierre-Jolys: Bilingual Service Centre – Red River Region, 427 Sabourin Street
433.3340
- Swan River: Swan Valley Enterprise Centre, 120 – 6th Avenue North
734.3417
To register please fill out a form, which can be found on the homepage, save it and email it to: Jayne.Kjaldgaard@gov.mb.ca.
Or print out the form, fill it out and fax it to the attention of Jayne Kjaldgaard at 204.467.5129.
For more information call 204.461.2978.
