Customer Focused Collaboration – Mastering Value Chain Implementation
Rising commoditization and fierce competition from a widening field of global players makes finding, retaining and growing your customer and supplier bases a daunting challenge.
Given today’s volatile market climate, success is reflected in innovative potential that fully leverages a company’s ability to align around their customer. This includes not only external customers, but the internal stakeholders and channel partners, along with your business processes, structure and systems. A well-developed customer focused value chain can assist agriculture and food companies to achieve product and service differentiation.
To deliver customer-focused solutions, the Western Canada Value Chain Initiatives – the Agriculture and Food Council of Alberta (AFC), Investment Agriculture Foundation of BC (IAFBC), and Manitoba Rural Adaptation Council (MRAC) with investment provided by the Advancing Canadian Agriculture and Agri-Food (ACAAF) Program in partnership with Alberta Agriculture and Rural Development (ARD), Manitoba Agriculture, Food and Rural Initiatives (MAFRI), Saskatchewan Agriculture and Food (SAF), and the Agriculture Councils of Saskatchewan (ACS) is pleased to offer “Customer Focused Collaboration – Mastering Value Chain Implementation”.
What you can expect
Acquire a fresh perspective on global business from facilitator, David Parker, ABG Inc. and your peers. Our program provides applicable lessons that can be implemented within your company. Through our facilitated process using interactive “real” case studies and small group work, you will gain an understanding of business models that provide competitive advantages. Each participant will have an opportunity to see how these techniques and tools can be applied to address their own unique challenges.
Network with a dynamic group of suppliers, producers, processors and marketers in a highly interactive environment designed to advance the application and management of value chain capabilities.
Your course of study
Our program has been specifically designed to address three critical and interrelated areas:
- Why customer-focused collaboration is vital to building a foundation for growth and profitability.
- What it takes to identify opportunities to develop your value chain and manage growth.
- How to manage your process to deliver on the promise of customer solutions and satisfaction.
Who is right for the program
Our program is designed for those individuals (executives, managers, staff) who have the authority to initiate change across their business organization and their supply chain. We invite individuals and their business/supply chain partners from operating agriculture and food companies to apply to this program.
“Excellent Program. Totally enjoyed it! The Program is very relevant to me individually and to my company. We learned so much about what we need to do to grow our business.“ 2007 Participant
Dates
February 24-26, 2009 in Richmond, British Columbia
March 2-4, 2009 in Winnipeg, Manitoba
Fee
$424 including GST
The above fee covers tuition for this two-and-a-half-day program, course materials and includes: two breakfasts, two lunches and a banquet supper.
Our program presents concepts of vision, strategy and leadership required to build and lead customer-focused collaboration. Early application is encouraged.
