Workshops
Module 3: Market Intelligence: Gathering & Planning for New Product Introductions
Module 3 will teach participants how to identify market opportunities and create successful “product positioning.”
Participants will:
- Learn how to develop a market intelligence profile by determining what information is relevant to design a product and get into a selected market
- Assess the value of using market intelligence gathering activities for a specific product category
- Identify cost-effective means, both basic and complex, to develop market intelligence
- Practice using new concepts and tools to develop and plan the introduction of new products
- Develop a market intelligence plan specific to their product
