Workshops
Module 5: Understanding Category Management
Module 5 will review differences in real action plans and analysis from Canada, the USA, Asia and the UK. Participants will learn about “category management” and will develop a fresh food marketing plan to present to retailers.
Participants will learn:
- Category review techniques, including product overview and store level analysis
- Category evolution and objectives
- Category benchmarks for monitoring performance
- Category execution, including product and packaging examples, marketing, promotions planning, and price and margin management
